{"product_id":"the-tenant-to-owner-playbook-real-estate-agent-direct-mail-guide-lead-tracker-spreadsheet","title":"The Tenant-to-Owner Playbook | Real Estate Agent Direct Mail Guide + Lead Tracker Spreadsheet","description":"\u003cp\u003eTurn renters into buyers with a simple, repeatable direct mail system. This step-by-step playbook shows real estate agents how to find tenants whose leases are coming due, reach them by mail, and turn new-construction builder incentives into closed sales.\u003c\/p\u003e\n\u003cp\u003eWhat's inside:\u003c\/p\u003e\n\u003cp\u003e✦ How to pull closed rentals from your MLS (past 15 months) and clean the list\u003c\/p\u003e\n\u003cp\u003e✦ A ready-to-copy \"Your Lease, Your Options\" letter with disclaimers built in\u003c\/p\u003e\n\u003cp\u003e✦ Step-by-step Google Form setup to capture leads 24\/7\u003c\/p\u003e\n\u003cp\u003e✦ How to create and test a QR code for your mailers\u003c\/p\u003e\n\u003cp\u003e✦ A 6-touch follow-up sequence to stay top of mind\u003c\/p\u003e\n\u003cp\u003e✦ Text script and next steps for when a lead comes in\u003c\/p\u003e\n\u003cp\u003e✦ Compliance checklist: fair housing, broker approval, MLS data rules\u003c\/p\u003e\n\u003cp\u003eBONUS: Tenant Tracker spreadsheet (Excel \/ Google Sheets). Log every address and every touch. Lease end dates and next-touch due dates calculate automatically, plus a dashboard with your response rate and cost per lead.\u003c\/p\u003e\n\u003cp\u003eFormat: 11-page PDF guide + Excel spreadsheet, instant download after purchase.\u003c\/p\u003e\n\u003cp\u003eLicense: Single-agent personal business use.\u003c\/p\u003e\n\u003cp\u003eEducational only; not legal advice. Advertising and MLS data rules vary by state and MLS. Always check with your broker.\u003c\/p\u003e","brand":"EliteEdge Co.","offers":[{"title":"Default Title","offer_id":50594412331147,"sku":null,"price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/0873\/2043\/files\/EliteEdge_TenantPlaybook_Cover_2000x2000_1c20581f-cc05-4909-bc22-d9600cffee57.png?v=1791073632","url":"https:\/\/drswyr-pg.myshopify.com\/products\/the-tenant-to-owner-playbook-real-estate-agent-direct-mail-guide-lead-tracker-spreadsheet","provider":"EliteEdge Co.","version":"1.0","type":"link"}